Havana Records
A cohesive visual system built across logo design, album covers, concert visuals, and music videos. From filming and editing to graphic execution, every element was developed to function as one controlled aesthetic—clear, bold, and aligned with the label’s energy.
Category:
Branding
Location:
Bucharest
Date:
Oct 5, 2022
Defining the visual foundation — Logo & Album Covers
For Havana Records, the visual identity began with structure. The logo was developed as a clean, adaptable mark—built to function across digital platforms, print materials, and motion environments. Album covers were designed to reflect the individuality of each release while maintaining cohesion within the label’s overall aesthetic. Typography, composition, and color direction were treated as a unified system, ensuring recognition without repetition.
Extending the identity into live visuals — Concert Graphics & Stage Content
Beyond static design, the identity expanded into motion-driven environments. Visuals for concerts were created to amplify atmosphere without overwhelming performance. Graphic elements were engineered to scale across LED screens and dynamic stage formats, maintaining clarity and rhythm in real time. Motion pacing, contrast, and visual hierarchy were carefully balanced to support the artist’s energy while reinforcing the label’s presence.
Translating music into cinematic language — Filming & Editing
For music videos and branded content, I handled filming, editing, and graphic integration end-to-end. Camera movement, framing, and lighting were directed to complement the mood of each track. In post-production, editing rhythm and color grading were aligned with the sonic identity, ensuring visual flow matched musical intensity. The result is a controlled cinematic expression—where storytelling, motion, and graphic precision work together to elevate the artist’s voice while strengthening the label’s visual consistency.
